About Hedo Beauty

The Hedo Way (Our core values)

  • World Class Service - Our customer’s satisfaction is our number one priority. We aim to provide a pleasurable experience at every touch point.
  • Creativity - We captivate our audience with a unique approach to showcasing our products and the brand.
  • Intention - There is power in purpose. We insert thought, consideration, and introspection to all of our work.

Our Story

After having my son, I felt like a shell of my former self. I was giving my all to this precious gift, but I was pouring from an empty cup. I realized I owed it to myself, my baby, and my community to refill my own. That’s how Hedo Beauty was born.

Hedo, short for hedonism, embraces the philosophy of finding joy and pleasure in life. For me, makeup has always been a source of joy—a way to pour into myself. During postpartum, rediscovering my beauty routine, along with a long-overdue hair appointment, helped bring me back to life.

Hedo Beauty exists to bring you that same joy through a luxurious beauty experience. We encourage you to find one small thing every day that’s just for you—because when you fill your own cup, you show up as your best self for those you love. Let your beauty routine be that first step.

How are you going to fill your cup? Let us know here.

Much love,

Zaire S.

Founder & CEO